Ambition European Launch

For the European launch of City recruitment consultants, Ambition Group, the best possible venue had to be found. After due consideration, Inproductions chose to go with the Gherkin as this worked well for the numbers (approx 250), and the innovative design of the building reflected the modern path that the client was taking. The service and catering was to a high standard, while there was flexibility in the venue for technical (light, sound and Audio Visual) representation of the brand.

The group’s logo was fused onto painted glass slides that shone onto the entrance as guests arrived, while a moving image slowly span across the roof of the Gherkin. The brand’s specific green was matched exactly; the whole of the main glass roof was lit up in this colour.

Glamorous hostesses looked after the guests throughout the evening, while a “close up magician” who had branded items in his act – playing cards & match boxes – made sure they were suitably entertained.

The event was a fantastic success, with many new clients achieved and press articles in all the city news papers (including the Financial Times).

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